Why Creating Your Own Product Is Essential
Not many understand this, or not enough do; but creating your own product can put you well and truly ahead of the game.Think about it for a second..
There are so many methods of making money on the internet i.e. becoming an affiliate, using space on your site for advertising (AdSense), pay-per click advertising (AdWords), Email marketing and so on but if you notice..
..every single transaction ends up with the sale of a product (or service).
If you’re an affiliate, you’re selling somebody else’s product. If you’re an AdSense publisher you’re helping to sellsomebody else’s product.
If you’re an AdWords advertiser you’re most likely an affiliate to sell somebody else’s product.
…You see my point?
If you can create your own unique and individual product highly targeted at your niche and submit to an affiliate network, you are at the top of the food chain and other marketers will *NATURALLY* attract to it.
There are more people working as affiliates promoting other people’s products than there are product creators. The main reason is because most people simply *CAN’T* create a product even if they wanted to – and find it easier to promote someone else’s.
Would you rather have 25% commission from 100 sales from affiliates working for you..
..or 75% commission from 1 sale as an affiliate?
If you’re an affiliate I don’t mean to insult you – I’m an affiliate of several programs myself.. but my point is, being able to create your own product is one skill that every internet marketer should have and continue to develop.
Once you’ve mastered this skill all you need is just ONE outstanding product and your affiliates will do the rest! Yes really!
So where do YOU start?..
Here are 4 powerful tips to help you make a start..
1. Information is in high demand.
Specific markets want to know specific things. Your task as a writer and information marketer is to give your niche markets exactly what they want. It makes no sense whatsoever to do anything else. Identify a market with
sales potential and get to know all about it. What do the people in this market want that they’re not currently getting?
2. All you need to do is to solve a problem.
Uncover the unmet desire in a marketplace and you’re halfway home. Now create the solution in the form of an information product and you’re off to the races. Problems are a drag. Quick fixes are the answer and people will gladly pay for the right kind of information that gets rid of their pain.
3. Information products offer terrific business-building
opportunities.
You can sell your introductory product at a low price or offer it free. This gets prospects or initial customers into your business funnel where you can build relationships and sell additional products at much higher price points.
The real money in information marketing is in the back end. After your prospects and customers feel that they know, like and trust you, they’re much more open to buying and will often spend many times what they would on an initial purchase.
4. Information products offer outstanding margins.
It costs nothing to write a report or book and with print on demand services, there’s no need for inventory. You can also offer downloadable products and virtually eliminate the cost and time delay of manual shipments.
Every information product becomes an asset. All you have to do is create it a single time. Yet you can sell that same product thousands of times for years to come!
I hope this has inspired you to make a start! Look out for my new products out soon…Details will be posted on this site…
Stay tuned ! Nick

Brilliant post, Nicolas. Can’t agree with you more. We are in a very powerful position once we have our very own creation in front of us.
Enjoy the journey.
Mandy
Well, Nicolas … if John would not have sold me on the product creation idea … you most definitely would have
What a great and informative post!
Hope your product creation is coming along …
Many Thanks,
Svenja